📌 Topic: How the Right Content + Ads Can Make Your TikTok Launch Successful

🚀 4.5X ROI | 📈 More than 50% sales Increase month on month | 💰 Revenue Growth & Brand Recognition

The Story

Peppy Paws is a pet supplement brand looking to expand to the TikTok platform. Since TikTok’s algorithm thrives on engaging content + ads, the goal was to leverage the right strategy to create a successful launch.

How We Made the Launch Successful

We understood that for a pet brand to succeed on TikTok, it needed to:

✅ Build trust with users

✅ Talk about realistic pet owner issues that resonate with the audience

✅ Have people to talk about it from customer perspective

Leap’s Approach

📍 Conducted interviews in dog parks – Gaining firsthand insights from real pet owners.

📍 Handed out pet supplements for trials – Creating authentic experiences to showcase in content.

📍 Did affiliate Marketing on TikTok - Affiliates reviewing our products creating more trust between audience.

By combining real stories + trust-building content, we created engaging, high-performing TikTok videos that directly spoke to pet owners’ concerns.

Strategic Ad Approach That Delivered Real Results

📢 Spark Ads – Turning Organic Reach into Sales

We leveraged high-performing organic content and boosted it for maximum visibility.

✅ Targeted precise audiences: Dog owners, dog lovers, cat lovers, etc.

✅ Tested multiple objectives: Follows (to gain followers), 6-second views, and direct sales.

🎯 GMV Max Ads – Scaling Direct Sales on TikTok Shop

We structured these ads for a profitable and sustainable sales boost:

✅ Started with a low-budget, low-ROI target for an initial push.

✅ Once sales picked up, we added more product-specific videos and increased budget.

✅ Optimized ROAS and CPA based on real-time performance.

🎬 Live Shopping Ads – Driving Real-Time Conversions

Live selling is a game-changer, but it only works with the right audience and engagement strategy.

Here’s how we made it effective:

✅ Pre-Live Ad Boost: Ran ads before the live session to increase attendance and warm up the audience.

✅ During Live Ads: Targeted engaged users in real time to drive impulse purchases.

✅ Live Exclusive Offers: Highlighted time-limited discounts and product bundles to push conversions.

✅ Post-Live Retargeting: Re-engaged those who watched but didn’t buy to maximize sales.

🔄 Retargeting Ads – Converting Warm Audiences into Buyers

We don’t let interested buyers slip away. Instead, we retargeted strategically:

✅ Add-to-cart users who didn’t complete checkout.

✅ Viewers who saw products but didn’t purchase.

✅ Existing customers with cross-selling & upselling strategies.

✅ Set up custom audiences for highly optimized retargeting campaigns.

Data-Driven Optimization for Maximum Sales

📹 Video Performance Analysis:

• Identified drop-off points to understand where users lost interest.

• Tracked play rate & average view duration to optimize engagement.

• Mapped buying moments to improve CTA placements and content structure.

🛍 Product Performance Insights:

• Analyzed CTR, conversion rate, AOV, and customer journey for different products.

• Identified winning products and allocated more budget towards them.

• Optimized product listings based on data to improve click-through and conversions.

📊 Ad Performance Breakdown:

• Audience Analysis: Tracked which age groups, cities, and interests brought the highest ROAS.

• Cost Efficiency: Monitored CPA, ROAS, and conversion costs to reallocate budget efficiently.

• Scaling Strategy: Increased ad spend on high-performing videos, products, and audiences.

📊 The Results

✅ Strong Sales Growth 

✅ More than 50% Increase in Sales in each month – From Sep 2024 to Jan 2025

✅ High Engagement – TikTok videos gained traction, leading to repeat buyers.

Sales performance

Sales from the Video

What did Leap do for Peppy Paws?

✅ Full TikTok Store Management – Handling everything from setup to daily operations.

✅ Content Creation – Producing high-performing, trust-driven TikTok content.

✅ TikTok Ads Strategy – Running and optimizing ad campaigns for maximum sales.

✅ Affiliate Solutions – Partnering with creators to scale product reach.